#85: The 7-Day Life Cycle of Promoting a Blog Post
As much as I am on social media, I suck big time when it comes to sharing my own content. I feel like I share a link to my latest blog post once and then I never speak of it again. That is not fair to do to myself. Each post takes time from the writing, editing and selecting an image.
By creating a social media content sharing schedule, I give my readers multiple opportunities to read my latest blog post. If they stroll pass the link on Twitter today, they may be more inclined to give it a read if they saw the same post on Instagram two days from now.
After pondering how I could share my content multiple times, I came up with the following social media content sharing schedule:
Day 1: www.shalandaleigh.com, Bloglovin' and Twitter
(Once I publish my post on SquareSpace, approximately 30 minutes later my content is automatically pushed to Bloglovin' and Twitter.)
Day 2: Facebook Page
Day 3: Instagram
Day 4: Pinterest
Day 5: Personal Facebook Page and Twitter
(Once I share the post via my Facebook status, it is immediately pushed to all my Twitter followers.)
Day 6: Tumblr
Day 7: Google+
I want to have specific days for each social media platform, i.e. every Tuesday I share my latest post to Instagram or every Thursday I share the link on Pinterest. But once I realized that I don't post to the blog on just one day, I predicted things would get quite confusing.
I will give this a two month trial and look for any changes in my Google Analytics (not that I really understand them now, but I plan to learn!).